PS4 'Greatness Awaits' advert released

Marketing campaign kicks off ahead of console's release later this year

Following last night's PS4 hardware reveal, Sony has released the first commercial for the upcoming console.

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We first heard about the marketing campaign last month after materials for the advert were leaked and Sony trademarked the slogan 'Greatness Awaits'.

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The PS4 advert begins by showing a man exiting a car in an initially deserted, war ravaged street and walking towards the camera. He's soon joined by numerous followers heading to what the leaked marketing materials dubbed a "gamer's paradise" featuring the likes of pirates, dragons, cars, sports players, and characters from series including Killzone and Assassin's Creed.

The man says: "Who are you not to be great? You, with the imagination of a brilliant child and the powers of an ancient god.

"Who are you to be ordinary? You, who can rescind life or raise the dead.

"Who are you to be afraid? You, who can serve as judge and jury while hoarding infinite lives.

"Who are you to be a slave to the past? You who can travel time like the oceans and rewrite history with a single word.

"Who are you to be anonymous? You, whose name should be spoken in reverent tones or in terrified whispers.

"Who are you to deny greatness? If you would deny it to yourself, you would deny it to the entire world. And we will not be denied."

Last night, Sony confirmed a Christmas PS4 release date and a PS4 price of £349 / €399 / $399, undercutting the Xbox One price by $100.