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Amazon cuts Wii U price to £149

Online retailer price matches Asda on the basic Wii U model

Amazon has followed Asda's lead by cutting the price of the basic Wii U model to £149.

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However, while the supermarket chain is also offering the premium Wii U model for £199, Amazon is charging £288.

Earlier this week, shortly after Nintendo missed its annual profit target by 50 per cent, president Satoru Iwata explained to investors why he believes Wii U sales have failed to meet expectations since the console launched in November.

"We have not been able to solidly communicate the product value of Wii U to our consumers yet, which has been a grand challenge for us," he said.

"Some have the misunderstanding that Wii U is just Wii with a pad for games, and others even consider Wii U GamePad as a peripheral device connectable to Wii. We feel deeply responsible for not having tried hard enough to have consumers understand the product."

And this week it came to light that Nintendo is sending messages to Wii owners via the WiiConnect24 service stressing that Wii U is a brand new console and "not just an upgrade".

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