Gearbox and Sega hit with class action suit following Aliens: Colonial Marines

Suit claims the companies falsely advertised

Sega and Gearbox will defend against a class action suit that claims the companies falsely advertised Aliens: Colonial Marines.


Polygon reports that the suit, which was filed in a Californian court yesterday by law firm Edelson LLC on behalf of one Damion Perrine, claims that demos exhibited at events such as PAX and E3 were not indicative of the final product.

"Unfortunately for their fans, [the] Defendants never told anyone - consumers, industry critics, reviewers, or reporters - that their 'actual gameplay' demonstration advertising campaign bore little resemblane to the retail product that would eventually be sold to a large community of unwitting purchasers," the suit reads.

The suit claims the enforcement of press embargoes - which lifted on the morning of the game's release - meant that early-adopters would be unaware of the differences between the demoes and the final product. The suit claims damages for those who purchased the game on its release date, and those who pre-ordered.

The suit also references Gearbox president Randy Pitchford, who Tweeted shortly after the game's launch that the complaints were "understood and fair," among other things.

Sega last month acknowledged complaints over 'inaccurate' Aliens: Colonial Marines adverts, promising to mark future footage as "demo versions."