Saints Row 4 senior producer Jim Boon insists the series' "adult tone" has not hindered sales, despite industry criticism to the contrary.
Speaking to OXM, Boon responded to suggestions from the likes of Cliff Bleszinski that the Saints Row series would perform better if some of the adult elements were scaled back.
"Ultimately I don't think that SR's tone gets in the way of bigger sales," he said. "If anything, I think our tone is an element of our success.
"SR is quite unlike anything else out there, and I think gamers crave unique experiences - I know I do. We have a lot of passionate fans that love SR, so I think we are striking the right chord."
Bleszinski recently criticised the Saints Row franchise, Tweeting that it should keep the crazy action and game mechanics but "lose the gimps and dildos and purple suits."
"If your average guy is embarrassed to be playing a sequence in a game when his wife walks in that's a bad sign," Bleszinski continued.
But Boon is adamant that they should remain. "I think our fans would miss what might be considered juvenile elements of previous SR games," he said. "Based on the overall reception and sales of SR3, I strongly suspect many people enjoy this aspect of SR, even if some may not want to admit feeling that way."