Ubisoft Montreal CEO Yannis Mallat has said the publisher will continue to release Assassin's Creed games for as long as people will buy them.
Speaking to Eurogamer, Mallat said there are "more and more" gamers discovering and buying into the franchise, and as long as that continues the publisher will respond to demand.
"The players will tell us," Mallat said in response to concerns the fanbase is tiring of the series. "Right now there are more and more coming into the franchise, so I don't see that day."
He said that demand is actually increasing. "People expect more and more of that content. So it's natural to be able to provide that content. The gamers are happy and it's our job to make them happy."
Pressed on whether he believed the series is at risk of becoming stagnant, Mallat pointed to how many teams were working on separate Assassin's Creed titles. "The team that has delivered Assassin's Creed 3, they're not working on Black Flag. They're resting. They are refreshing their minds and then working on something else that is not announced."