Over a third of all Vita games are purchased digitally via the PlayStation Store.
That's according to PlayStation's director of product planning and platform software innovation Don Mesa, who told IGN that Vita appear to have "embraced" digital downloads.
"Our users are embracing the PlayStation Store on the device and finding it very easy to download and get their games on their device and start playing," said Mesa.
He went on to tell the site that over 100 games are planned for release on Vita this year, emphasizing a number of indie games on their way including Hotline Miami, Thomas Was Alone, Lone Survivor, Frozen Synapse and others. He offered no indication of how many of those 100 games will be full retail titles.
Mesa also discussed owner satisfaction with the device. "I know there's been a lot of noise about Vita recently," he admitted. "There were some negative impressions and so forth. One thing we haven't had the opportunity to do is talk about how our Vita owners are feeling about the platform. It's a good gut check for all of us, to know what's happening now."
Mesa went on to cite a Sony survey which showed an 86 percent "satisfaction rate" among users, with around 90 per cent of them using the console "on a regular basis," - at least once a week - with an average of 18.7 hours of use every week.
According to recent reports, the majority of Sony stores across the US have dropped the price of the 3G Vita from $299.99 to $199.97.