Unofficial Wii U price cut 'not working', UK retailers claim

Firms warn Nintendo it could be 'facing another GameCube'

UK retailers claim unofficial Wii U price cuts haven't had the desired impact - and have called on Nintendo to act fast if it wants to revive the console's flagging sales.


Amazon, Asda, ShopTo and GameStop have all taken a hit by introducing a £50 Wii U price cut, but the console is apparently still underperforming and some retailers may look to reduce shelf space dedicated to the product.

One source described as a top buyer at one of the UK's biggest games retailers told the latest issue of MCV:

"Currently Nintendo has not lost space, but their mix of sales is down. We are looking to reduce slightly but must admit their silence on strategy is deafening at the moment. They've got to do something otherwise it is GameCube all over again."

And ShopTo purchasing director James Rowson said the firm's decision to cut the price of the basic Wii U system "has resulted in a smaller than desired increase in sales at this stage".

Nintendo UK plans to meet with all of its retail partners in an attempt to ease their concerns. A spokesperson told MCV: "We'll be speaking to our retailers directly over the next few weeks to take them through our plans for building Wii U momentum over the course of 2013.

"We have a strong and broad line-up of software launching this year and we look forward to updating - and exciting - our retail partners over the coming weeks."

In January, Nintendo lowered its annual Wii U sales forecast from 5.5 million units to four million following weaker than expected demand for the console.

However, company president Satoru Iwata moved quickly to rule out the possibility of a Wii U price cut.