Amazon has become the latest retailer to cut the Wii U price.
The UK arm of the online retail giant has followed Asda's lead in knocking £50 off the price of both the Wii U basic and premium packs, which it's now selling for £199 and £249 respectively.
ShopTo also recently slashed the price of the Wii U basic pack by £60 (about 25 per cent) to £190.
CVG understands that the Wii U trade price has not changed. It was previously claimed the trade price for the basic model was £205, meaning that - if the number is accurate - retailers are selling the systems at a loss.
In January, Nintendo lowered its annual Wii U sales forecast from 5.5 million units to four million following weaker than expected demand for the console.
However, company president Satoru Iwata moved quickly to rule out the possibility of a Wii U price cut.