Xbox 360 owners spend less time using video-on-demand and streaming services than owners of the Wii and PlayStation 3, a new report reveals.
According to Nielsen, video-on-demand and other streaming services accounted for only 13 per cent of the time American Xbox 360 owners spent with their consoles in 2012, a 1 per cent drop from 2011.
Meanwhile, Playstation 3 owners spent 24 per cent of their console usage time using similar services, while Wii owners spent 32 per cent.
These statistics arrive amidst growing expectation that Microsoft plans to evolve the Xbox into an 'entertainment hub', following its app-heavy showing at E3 2012. The company plans to develop over 40 voice-controlled entertainment apps in 2013 at its new Xbox Entertainment Studios.
The same report shows that Xbox 360 owners spend an equal amount of time playing both online and offline games (33 per cent), while the share of time spent playing offline games on PlayStation 3 dropped 10 per cent in 2012. Wii remains the most single-player focused console.