Vita sales were "quite low" in the run-up to Christmas but "absolutely exploded" at the height of the festive season, according to Sony Computer Entertainment UK MD Fergal Gara.
Asked how he rated the handheld's performance in its first year on the market, the executive told MCV: "Vita really, really responded as we went into Christmas.
"We had a pre-Christmas lull where sales were quite low. But that absolutely exploded 20-fold from that low-point into the peak of Christmas. That's very encouraging and shows that with the right promotion and software we can light that fire."
Gara also admitted that the system's software release schedule currently appears light, but promised: "It looks bare in terms of what we have announced. The cupboard won't be bare."
Asked last month whether a similar Vita price cut is planned outside of Japan, a SCE UK representative told us: "The price cut announced today is for the SCE Japan region only and we have nothing to announce at this time regarding pricing within the our own region."
Vita celebrated its first birthday in Japan before Christmas, having launched on December 17, 2011. For a thorough analysis of the handheld's first year performance, check out our feature, A second look at PS Vita.