Japanese Vita sales have quadrupled, Sony claims

Consumers reacting positively to recent price cut, firm says

Sony claims Japanese Vita sales have quadrupled since the company introduced a price cut for the handheld in its home nation last month.


According to a Gematsu, Sony Computer Entertainment Japan president Hiroshi Kawano said yesterday that the portable is now selling roughly four times the number of units it was achieving two weeks prior to the system's price drop on February 28.

Japanese Vita sales came in just shy of 9,000 units during the week ended February 10. Retail monitor Media Create will release the latest Japanese hardware sales data tomorrow, when we should get a clearer picture of the price cut's impact.

Following the Vita price cut, both the Wi-Fi and 3G models retail for 19,980 yen (£139 / $215), down from 24,980 yen (£174 / $269) and 29,980 yen (£208 / $323) respectively.

Asked last month whether a similar Vita price reduction is planned outside of Japan, Sony Computer Entertainment UK told us: "The price cut is for the SCE Japan region only and we have nothing to announce at this time regarding pricing within the our own region."