Ubisoft wants Watch Dogs to compete with 'open-style' games such as the Grand Theft Auto series.
That's according to the publisher's executive director for EMEA territories Alain Coore, who told Edge last week that Ubisoft wants Watch Dogs to crack a new genre for the publisher, namely the "open-style GTA genre'.
"Yes, Grand Theft Auto is one of the biggest brands in the industry and everybody respects the brand and we'll have fun playing the next one too," he said. "But I think Watch Dogs' positioning is also on next-gen, bringing a lot of features - connectivity, interactivity, companion gaming and so on which is bringing some freshness to the genre."
Corre believes that the popularity of the GTA series can only help Watch Dogs succeed. "The spirit will be that this kind of game is great fun and I think Watch Dogs can also bring a lot of the same fans."
Watch Dogs is currently in development for both current and next-gen consoles, as well as PC. Ubisoft CEO Yves Guillemot recently revealed that the team's focus is on building the game for next-gen consoles and then backwards adapting for PS3 and Xbox 360.
Watch Dogs is a confirmed PlayStation 4 launch title, meaning it will release during the 2013 holiday period. It's expected that a Wii U version will be announced.