Launching first is PS4's 'best chance at changing momentum'

EEDAR analyst Jesse Divnich stresses the importance of being first to market

EEDAR analyst Jesse Divnich says Sony's "best chance at changing momentum" in a "stagnated" console market is to launch PS4 before Microsoft's next console.

[PlayStation 4 - All the news | All the facts | Every video of all the games | Official pictures | PS4 Specs]


Speaking in response to yesterday's PS4 unveiling, Divnich said, "Sony's best chance at changing momentum is being first to market."

He elaborated in an official press release. "There are pros and cons to both announcing early and potentially being the first market," said Divnich, "but what it comes down to is the current sentiment in the market.

"If the market is vibrant, thriving, and innovation is still occurring, you generally want to abstain from being first to market with a new technology. In our current climate, console sales have stagnated. We've squeezed nearly every bit of innovation out of the current platforms and consumer interest in high-definition gaming is waning."

He went on, "Sony's timing was perfect. Sony is in a perfect storm of circumstances that will cause immediate hype, interest, and excitement across the entire industry for their next platform.

Elsewhere, Divnich said, "It was wise of Sony to announce the hardware and key features early in the year. By announcing early and at an isolated event, it allows Sony to capture 100% of the attention of gamers, technology enthusiasts, and industry insiders."

Divnich was upbeat in his response to Sony's press conference as a whole.

"Sony is taking their next generation platform in the proper direction. Judging by today's presentation, Sony is putting a strong focus on game content and connectivity, which is the lifeblood of any platform, and we are ecstatic that an entirely new generation of content is right around the corner."

Sony revealed the PlayStation 4 at a New York press conference on Wednesday.

The PS4 release date is set for "holiday 2013", but territories went unspecified.