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UK retailers want Wii U price cut

Supermarkets call for new marketing push and killer software

A number of independent UK retailers have called for Nintendo to cut the Wii U price in order to help drive sales.

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Grainger Gamers' commercial director Simon Peck told MCV: "A price drop on the console or extremely competitive bundle options to encourage consumer take-up would be ideal."

Xbite founder Nick Whitehead also said "the machine and software prices are too high to compete", while Barkman Computers' Nick Elliot added: "Lower prices should be led by Nintendo and publishers - not left to retail to discount down to the optimum price point."

Meanwhile, Tesco games buying manager Jonathan Hayes told MCV that Wii U "has not caught the public's imagination yet", and that "a killer app" and "big marketing push" are required to drive sales

Sainsbury's games buying manager Gurdeep Hunjan also said: "A new strategy needs to be communicated and launched for Easter, the school holidays, the summer holidays and beyond."

Wii U games accounted for just 1.6 per cent of total UK software sales in January, according to new data. And it has been estimated that North American Wii U sales came in between 45,000 and 59,000 units in January - "lower than any of the three previous-generation home consoles sold in their worst months, with the possible exception of a recent performance by the original Wii".

Last month, Nintendo president Satoru Iwata flatly ruled out the possibility of a near future Wii U price cut.

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