Sony Computer Entertainment UK has launched the GAME exclusive Garnet Red PS3.
It will be joined by the Azurite Blue PS3 at retailers tomorrow.
Priced at £250, the 'super-slim' models each carry 500GB of storage along with two controllers in matching colours.
The new models will be released in Japan on February 28 in "limited quantities".
SCE UK is also due to launch a God of War: Ascension PS3 hardware bundle on March 15. It will feature a Classic White 500GB version of the super slim PS3, a bespoke God of War DualShock 3 controller, plus a copy of the God of War: Ascension special edition.
UK PS3 sales hit five million units in October 2012.