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Prince of Persia series given 'time to breathe and grow'

Ubisoft exec says the company will put its iconic series on the backburner, for now

Ubisoft Montreal CEO Yannis Mallat has said in an interview that the Prince of Persia franchise will be "paused" for the foreseeable future.

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Speaking to IGN, Mallat said the series' status can be attributed to brand management. "Brand management is a tricky thing. It needs people's attention a lot. I think it is fair to say that, right now, Prince of Persia is being paused."

Fans of the series shouldn't fret though, because according to Mallat this is a common strategy for Ubisoft. "We said the same thing for some other brands that suddenly popped up because a team is willing to do it.

"I'm not scared at all for Prince of Persia fans," he continued.

"We'll find something to entertain them with in the future. Prince of Persia is part of Ubisoft's portfolio. As a matter of fact, we sometimes iterate on franchises and sometimes we give them time to breathe and time to grow, or time to rest.

"Prince of Persia is as important as any other franchise for Ubisoft. As soon as we have something to show, we will."

Mallat's statements come nearly six months after images of a supposed image of a Prince of Persia reboot surfaced online.

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