GAME partners with EA to host community lock-ins

Play games weeks ahead of release, starting with Dead Space 3

High-street retailer GAME is teaming up with EA for a a series of lock-ins across the UK.


The monthly after-hours community events are sponsored by EA and offer people the chance to get hands-on time with the publisher's latest titles.

"The lock-ins will give gamers an exclusive opportunity to experience EA games before anyone else in the weeks leading up to their release," the retailer said in a statement.

"Gamers will have the chance to play off against each other on unreleased titles and be the envy of their friends. It won't stop at gaming - there will be a variety of snacks and drinks laid on to add to the experience."

Anna-Marie Mason, Marketing Director at GAME, added: "We are extremely excited about partnering with EA to offer customers an exclusive sneak peek at their latest titles at the upcoming lock-ins. They're going to be really fun events where the gaming community can get together to test out the latest games and swap notes with a drink in hand and snacks on tap - what more could you want?!"

Those interested can register to participate events at stores or send a tweet to participating stores for a chance of joining. The first of the events takes place this Sunday, with Dead Space 3. Dates and locations below:

  • 6th January 2013: Westfield Stratford
  • 6th January 2013: Birmingham Bullring
  • 6th January 2013: Glasgow
  • 8th January 2013: Newcastle
  • 9th January 2013: White Rose, Leeds
  • 9th January 2013: Kingston
  • 11th January 2013: Watford
  • 13th January 2013: Sheffield Meadowhall
  • 13th January 2013: Cardiff
  • 13th January 2013: Bluewater
  • 15th January 2013: Nottingham
  • 15th January 2013: Southampton
  • 17th January 2013: Norwich
  • 17th January 2013: Reading
  • 19th January 2013: Bristol
  • 20th January 2013: Thurrock
  • 20th January 2013: Manchester
  • 7th February 2013: Belfast