Ubisoft has launched Uplay PC, a new application that acts as a digital distribution platform and community hub for the publisher's PC customers.
"Uplay PC replaces individual game launchers and lets gamers access all their Uplay-enabled PC games and Uplay services in the same place," Ubi says.
Uplay PC feature include an integrated shop, the direct purchase and download of games, a friends list and a chat system.
To celebrate its launch, Ubisoft is offering the following PC titles for just £1 for a limited time: Driver: San Francisco, From Dust, Silent Hunter 5 and HAWX 2.
Other games like Anno 2070, Assassin's Creed 2, Assassin's Creed Brotherhood, Assassin's Creed Revelations, Might & Magic: Heroes VI and Splinter Cell Conviction are discounted by up to 75 per cent for a limited time.