Electronic Arts will send its labels president Frank Gibeau to Gamescom to provide an opening keynote, the publisher has announced.
Gibeau will discuss "the changing landscape of the games industry". He is expected to outline why games that will release in four years "would be unrecognisable to us today".
The EA Labels president will take stage on at 6pm BST on Wednesday August 15th.
Gamescom 2012 takes place in Cologne, Germany from Wednesday, August 15 to Sunday, August 19.
In addition to the keynote, EA will also host a media briefing at 3pm BST on Tuesday, August 14.