We're a little relieved that EA and DICE's Battlefield 3 is finally out, if only because it also marks the end of a rather childish marketing campaign that saw EA taking a jab at Activision's Modern Warfare 3 at every opportunity.
We're not aligning ourselves with Activision in any way, we just would have preferred EA take the classy route and let the game speak for itself, especially since it's reviewing very well.
We're not the only ones either, the PC version of BF3 currently carries a Metacritic review score average of 91, based on 29 reviews. The Xbox 360 version is sitting pretty at 83, based on 16 reviews and its PlayStation 3 counterpart has a score of 85 based on the word of 12 critics.
As well as critical success Battlefield 3 has also managed to ship an impressive ten million copies of the game to retail and according to EA CEO John Riccitiello reorder requests are also coming in thick and fast.
For a game like Battlefield: Bad Company 2 high review scores and strong sales would have been enough to declare the title a success, but EA's overbearing confidence in the game and confrontational promotion as the shooter that's finally going end Call of Duty's reign at the top seems to demand a different barometer of success.
Since Modern Warfare 3 isn't out yet we'd like to avoid direct comparisons with it, but given EA's behaviour we can't ignore the fact that BF3 has been positioned as a direct competitor to Activision's shooter.
So we're turning to you.
The game has been out for a few days now and we're sure you've probably dedicated a fair few hours to it, what do you think of it?
Is it the next step in the evolution of the shooter genre as EA claims it to be and do you think it has what it takes to bring down Call of Duty?
DICE's pedigree when it comes to creating multiplayer experiences is proven, they've spent years finely tuning the multiplayer and by all accounts the latest iteration is DICE's finest work. On top of that it looks absolutely gorgeous, we don't need to go into detail about that, there's more than enough videos clogging up the internet that show it.
However, many reviews have called Battlefield 3's single-player campaign derivative. Call of Duty's biggest strength lies in its ability to maintain a high-quality level across all its gameplay modes. Along with the excellent multiplayer it also features a blockbuster single-player campaign and a thrilling Spec-Ops mode.
Do you think Battlefield 3's supposedly lacking single-player holds it back from realising its potential? Let us know how you're getting on with it in the comments below.