Sony is planning to start manufacturing the PlayStation 4 at the end of this year, for a planned release in 2012.
That's according to a new Digi Times Report, which even more surprisingly claims Sony's to have Taiwan-based partners begin production of PS4 complete with body movement-based controls, similar to Microsoft's Kinect.
Taiwan-based component manufacturers Foxconn and Pegatron Technology, assemblers of PS3, will undertake assembly of PS4, according to the site's sources.
The planned shipment volume of PS4 in 2012 is at least 20 million units, they indicated.
The report follows another from reliable US news site IndustryGamers, which claimed last month that it's heard from "industry sources at a top developer" that the PlayStation 4 will become a real thing in the next 18 months.
Prior to that, a similar story pointed to an Xbox 720 reveal next year, with developer Crytek cited as the source of the rumour.
The PS4 2012 claim, which is looking more and more likely as the rumour reports pile up, would be quite a surprise considering only a few weeks ago Sony reaffirmed its 10-year cycle strategy for the PlayStation 3.
Newly-promoted CEO of PlayStation worldwide, Andrew House told CVG at E3 he "still characterised this as the early period" for PS3, and noted that Sony had "only really just begun to explore what the potential is for 3D".
But it's the first we've heard of Sony jumping on the motion-sensing camera bandwagon. Are Sony and Microsoft about to go head-to-head in the 'no controller' stakes? Will the PlayStation firm do a better job? What does it mean for Move?
It looks like we're in for an exciting 12 months. We'll be the first to remind you of the old phrase, 'There's no smoke without fire.'