Sainsbury's will be selling all Nintendo consoles at 25 per cent off for the next two weeks.
Starting today, shoppers can pick up a Nintendo DSi for £93.74, instead of its regular £124.99 price tag.
The DSi XL, which has a significantly bigger screen and form factor, is available for £108.74, while the Wii is being sold for 119.99.
The promotion will end on Thursday December 2, and buyers are limited to one of each console.
According to Nintendo America president Reggie Fils-Aime, Nintendo's uniqueness continues to attract new consumers, and it's "full speed ahead" for the company going into the crucial holiday sales period.