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Piracy not to blame for DS sales decline

Nintendo doesn't 'attribute bad software sales solely to piracy', says Iwata

Nintendo president Satoru Iwata has said the games giant doesn't blame the decline in DS software sales entirely on piracy, but on the quality of the games themselves.

Speaking during a recent investors call, Iwata said: "If one software can attract many people and can become a social topic, that software can sell regardless of piracy," exampling 'Art Academy' as one of the few DS games that's managed to top charts in recent months.

He went on: "Of course, as a responsibility of the platform holder, we will tackle piracy. For example, when we launch new hardware, such as Nintendo 3DS, it is a good opportunity to beef up the countermeasures, and we are actually working on that now.

"On the other hand, I do not think we should attribute bad software sales solely to piracy. Even with piracy, as long as we can create products which can attract attention from many consumers and which can greatly entertain them, that software can make it to the No. 1 position of the hit software sales chart.

"So, we would like to consider it from both perspectives simultaneously. It is true there is always the influence of piracy, but it is important for us to increase the number of our consumers who are willing to shell out their money to purchase our products. So, we do not intend to think that slower sales are solely due to piracy."

With the exception of Zelda: Spirit Tracks, when was the last time you rushed out to buy a DS game in a fit of excitement?

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